HOT 91.7 FM “This Isn’t Your Average Dinner Party”: Snoop Dogg and Martha Stewart Bring the Ultimate Vibe with BIC EZ Reach
Written by Randy C on April 8, 2025
When Snoop Dogg and Martha Stewart first shared the screen, no one saw it coming. But fast forward a few years and what started as a curious culture clash has become one of the most unexpected—and most beloved—collaborations in pop culture. From viral cooking segments to award-winning commercials, their chemistry is now iconic. Their latest joint effort? Co-hosting the BIC EZ Reach Lighter Supper Club with SWED, a sensorial dining experience in celebration of 4/20.
I had the chance to sit down with the Doggfather himself to talk about this new campaign, what makes their partnership work, and why this dinner is set to be unlike anything fans have seen before.
“You and Martha Stewart have one of the most unexpected yet iconic friendships in pop culture. How has your partnership evolved over the years, and what makes you both the Ultimate Mood Masters for this BIC Lighter campaign?” I asked.
Snoop leaned back and dropped it straight.
“Martha and I, we just click. We’ve built a real solid friendship over the years, and understand each other’s flow. For this BIC Lighter campaign, ‘Ultimate Mood Masters’ isn’t just a title, it’s what we do. We know how to turn any situation into a moment, whether it’s a laid bacc evening or a full-on celebration. She brings that refined touch, I bring that smooth energy, and together? We make it happen.”
It’s that balance—sophistication meets smooth—that makes their vibe so electric. This time around, they’re channeling that synergy into a curated supper club designed to ignite every sense. The BIC EZ Reach Lighter Supper Club with SWED is more than a meal—it’s a full-blown mood.
“This dinner is designed to be a sensorial experience,” Snoop explained.
“The menu’s fire, with dishes getting some flambé treatment. Some meals are smoked, but all are lit up safely with the help of BIC EZ Reach Lighters. Whether your mood takes you on my path or Martha’s, each menu, table decor and cannabis experience will match our unique vibes. If you want to get in on this, you need to be quick. Head to BIC.com starting at 4:20PM ET on April 10th, and snag your seat before they’re gone. This isn’t your average dinner party, trust me – it’s gonna be a night to remember.”
The exclusive event will take place in West Hollywood on April 17th, offering attendees a choice between two “moods”—Martha’s elegant, energetic vibe or Snoop’s laid-back West Coast cool. And while the food won’t be cannabis-infused, the welcome mocktail will offer a subtle nod to the holiday, setting the tone for the evening.
Snoop’s no stranger to setting the vibe, so I asked him to drop some knowledge for anyone looking to do the same at home.
“Alright, here’s the blueprint:
i. You’ve got to have the right soundtrack. Whatever gets you feeling good, that’s what you play. We’ve curated a great soundtrack for the BIC EZ Reach Lighter Supper Club with SWED, a lot of old West Coast hits, some R&B joints, some classics.
ii. Surround yourself with positive energy and the right people. That’s what makes a night special. And maybe a little good food and good herbs to keep things smooth.”
It’s a formula that’s powered countless Snoop sessions—from studio smokeouts to backyard barbeques—and now it’s taking center stage at this carefully curated 4/20 event.
Given the longevity of his partnership with Martha, I had to know what she’s brought to the table over the years. What’s the biggest thing he’s learned from her?
“Martha’s attention to detail is something else,” he said. “She elevates everything she touches, and this supper club dinner is no different. She brings this crazy combo of sophistication and swag to everything she does.”
Of course, the centerpiece of the campaign is the BIC EZ Reach Lighter itself—a staple in Snoop’s toolkit.
“The BIC EZ Reach Lighter is essential, especially for 420,” he told me. “The extended wand helps keep your fingers away from the flame, and it lights anything you need: candles, herbs, you name it. In my routine, it’s a must-have. Reliable, easy to use, and it looks good too.”
Fans who’ve followed their journey can expect even more from the duo—though Snoop’s keeping the next big move under wraps, for now.
“Well, I can’t share anything right now, but you know Martha and I aren’t stopping any time soon. We enjoy creating together, and our fans appreciate our unique connection. So you can of course expect more from us in the future.”
If you’ve ever wondered what it looks like when high society meets high culture—this dinner is it. With Martha and Snoop setting the mood, backed by the reliability of BIC, this 4/20 is shaping up to be more than a celebration—it’s a curated experience you don’t want to miss.
The BIC EZ Reach Lighter Supper Club with SWED goes down April 17 in West Hollywood.
